Radix Adds DuraLife Business Unit Manager

Radix Wire is pleased to announce the addition of Danielle Braley-Purewal as the DuraLife® Business Unit Manager reporting to Steve Demko, President. Danielle brings 20 years of experience in the wire and cable industry and an in-depth knowledge of specialty fire protection cable products and circuit integrity cable requirements per the National Fire Protection Agency (NFPA) and NEC codes. As the first to recertify a flexible silicone fire alarm cable under the UL 2196 standard, Radix Wire leads the industry with the most power limited cable options to meet the survivability requirements mandated by building codes.

At Radix, Braley-Purewal will direct the fire resistive cable product line, which includes DuraLife®FPL and DuraLife®FPLP, the only plenum rated circuit integrity cables for free air installations. Prior to joining Radix, Braley-Purewal had sales & product development leadership roles with Comtran Cables, a Berkshire Hathaway Company, and Draka/Prysmian.

Founded in 1944 and based near Cleveland in Euclid, Ohio, Radix is the leading manufacturer of UL, CSA and factory‐rated electrical wire and cable for high performance, extreme temperature applications. The company’s product portfolio consists of unique wire and cable products with temperature ratings from 150°C to 1,000°C and voltage ratings from 300V to 40kV. Radix products are used by original equipment manufacturers in a variety of consumer, commercial, and industrial products plus a wide range of end‐user markets.